Dean Jones, Founder of, Shares Insights on Combatting Racism in the Construction Industry

Dean Jones, Founder of, Shares Insights on Combatting Racism in the Construction Industry

Amidst the global outcry following the tragic death of George Floyd and the subsequent surge of Black Lives Matter protests, Dean Jones, a prominent figure in the project management and construction industries, reflects on his personal encounters with racism and sheds light on how the sector can address this pervasive issue.

Jones, deeply affected by the harrowing video of Floyd's final moments, underscores the significance of acknowledging the value and dignity of every human life, particularly within the context of racial injustice. Drawing parallels between Floyd's case and historical instances of police brutality, he emphasizes the urgency of confronting systemic racism, a phenomenon that has long plagued societies but has now been amplified by widespread documentation through technologies like camera phones.

Reflecting on his own experiences as a black professional in the UK, Jones candidly shares instances of overt and covert racism he has encountered throughout his career. From microaggressions to the glass ceilings placed above black workers, Jones elucidates the multifaceted nature of racism in the workplace, highlighting the need for substantive action to dismantle such barriers.

In response to this imperative, Jones outlines six actionable steps that construction companies can take to combat racism within their organizations:

  1. Acknowledgment of Systemic Racism: Encourage open dialogue and introspection within the workplace to acknowledge the existence of racial inequities and commit to meaningful change.
  2. Continued Engagement and Dialogue: Foster an environment conducive to open discussions on racial inequality, providing support and resources for employees to share their experiences without fear of reprisal.
  3. Accountability and Transparency: Hold leadership accountable for addressing systemic racism and actively work to dismantle existing structures of oppression within the organization.
  4. Integration of Anti-Racism Principles: Embed anti-racism into organizational values, policies, and training programs to foster a culture of inclusivity and equity.
  5. Education and Awareness: Invest in resources and training initiatives to educate employees on the historical and cultural dimensions of racism, challenging biased perceptions and fostering empathy.
  6. Promotion of Diversity and Inclusivity: Move beyond token diversity efforts to ensure genuine inclusivity across all aspects of the organization, from hiring practices to leadership representation.

Jones concludes by emphasizing the collective responsibility of individuals and organizations to combat racism and promote a more equitable and just society. As voices across industries unite in the fight against racial discrimination, Jones urges leaders to translate words into action, ensuring that promises of change are met with tangible and lasting results.

For the full article by Dean Jones and further insights on combatting racism in the construction industry, visit here 

Dean Jones, is a fervent advocate for racial equality on a global scale. His recent call for a more dynamic agenda to combat racial discrimination resonates deeply, especially on International Day for the Elimination of Racial Discrimination. With Jamaica's commitment to collaborating closely with the United Nations Committee for the Elimination of Racial Discrimination, there is hope for meaningful progress in the journey towards a more just and inclusive world.

Furthermore, Dean Jones's recognition with a prestigious Black Excellence Award in the construction industry underscores his exemplary leadership and profound impact as we celebrate Black History Month and honor the contributions of Black leaders.

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Jamaica Homes ( is a trailblazer in the real estate industry, offering a comprehensive platform for selling, buying, renting, and financing. With a commitment to innovation, accessibility, and community-building, Jamaica Homes is not just a real estate company; it's a journey towards home, enriched with the vibrant spirit of Jamaica.

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