On May 20, 2025, the scenic shores of Montego Bay played host to a landmark event in the Jamaican real estate industry. Dean Jones—founder of Jamaica Homes and a Realtor Associate with Coldwell Banker Jamaica Realty—delivered an electrifying presentation titled “Future-Ready: How Jamaican Real Estate Agents Can Thrive in the Digital Era.”
Held as part of a professional presentation for real estate agents from a local brokerage firm, the nearly three-hour session was more than just a talk—it was a transformative experience for many in the room.
The Visionary Behind the Message
Dean Jones is no stranger to innovation. With years of experience bridging global real estate markets and local Jamaican communities, he brought both credibility and charisma to the stage. His background is as diverse as it is impressive—having worked with UK property programmes including the Houses of Parliament, and leading developments like The Portman Estate.
But it’s his commitment to the future of Jamaican real estate that drew attention.
“I’ve always been navigating two worlds: the tradition of where I’m from, and the innovation of where we’re going,” Jones said, in what became one of the most quoted lines of the day.
Thriving in the Digital Era
The presentation was grounded in hard truths and exciting possibilities. Jones urged agents to go beyond listings and become tech-savvy marketers, data-driven strategists, and digital community builders.
Key topics from his slide deck included:
- Embracing AI to gain more listings and qualify leads faster
- Using digital tools to enhance client trust and transparency
- Leveraging virtual tours, WhatsApp communication, and CRM platforms
- Understanding how global real estate trends can be localized for the Jamaican market
“When we adopt the right technology, we don’t just sell faster—we serve better,” Jones remarked during a section on artificial intelligence.
Audience Reaction: Insightful and Mind-Blowing
The feedback from agents in attendance was overwhelming. Words like “insightful,” “thought-provoking,” and “mind-blowing” echoed through the post-event discussions. Attendees praised Jones not just for the content, but for his clear passion and ability to connect real-world change to everyday practice.
He didn’t just show slides—he demonstrated live tools, broke down complex systems into relatable examples, and even shared stories from his own struggles and successes. It was a masterclass in digital transformation tailored specifically for the Jamaican market.
One attendee said, “Dean didn’t just tell us what to do—he showed us how to believe in the future of our industry.”
A Defining Moment for Local Realtors
This event marked a critical shift. For many agents, it was the first time they truly saw themselves as digital entrepreneurs, not just intermediaries. As the Jamaican real estate landscape evolves, Jones’ message was clear: adapt, or be left behind.
The slides he shared were rich with frameworks and case studies, but attendees unanimously agreed that the true value came from his spoken insights, his authenticity, and his vision for a thriving Jamaican real estate future.
Call to Action
Are you ready to be a Future-Ready Jamaican Realtor?
Join the movement. Innovate. Adapt. Thrive.