In Jamaica, there’s a persistent whisper among investors: “Land always doubles in ten years.” But that belief—known as the “10‑Year Rule”—is more myth than math. While property generally appreciates, it's not bound to a magical timeline. Instead, real growth depends on location, infrastructure, market demand, and bold new developments like The Pinnacle in Montego Bay.
“Real value isn’t about waiting—it’s about watching. And building.”
— Dean Jones, Founder of Jamaica Homes
Jamaica’s Real Estate Reality Check
Across the island, growth has been uneven:
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Kingston’s growth corridors (Liguanea, New Kingston) continue strong
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Portmore and St. Catherine expand steadily, driven by middle-income housing
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Coastal hotspots like Runaway Bay and Portland are rising thanks to tourism and diaspora influx
Yet, not every plot doubled in ten years. Some appreciated in 12, 14—or more. Others stayed flat waiting for roads, utilities, or development.
“You don’t build legacy on hopes without foundations. Your land must meet progress halfway.”
— Dean Jones, Realtor Associate, Coldwell Banker Jamaica Realty
The Pinnacle: Jamaica’s Game-Changer
Enter The Pinnacle Montego Bay, Jamaica’s most ambitious real estate venture:
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US$350–450 million, four 28-storey towers with ~423 residences and 15 private villas
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Amenities include luxury dining, spa, concierge, sports courts, private marina, retail—mirroring global hotspots
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Built with eco-tech: solar panels, rainwater harvesting, smart grids, living walls
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Advanced construction techniques introduced: 100‑foot piles in 15 minutes, training local builders in cutting-edge tech
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Branded by Accor Ennismore—bringing global hospitality standards to Jamaican residences
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Phase one commercial center launches August 2025; residential finishes by 2027–2029
This project signals a seismic shift—from myths to modernity, from local to global-grade, from waiting to world-class living.
Why The Pinnacle Matters
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Infrastructure fuels appreciation
Developments like The Pinnacle bring roads, utilities, and amenities—raising nearby property values. -
Jobs and capacity-building
With ~400 construction jobs and hospitality roles, plus training opportunities, locals benefit first-hand. -
Setting new precedent
With Accor Ennismore onboard, Jamaica enters the landscape of branded residences—joining places like NYC and London. -
Eco-conscious trend
Smart, green buildings are more than trend—they’re the future of sustainable tourism and living.
“When you build upscale, train people, and respect the land, you don’t just build towers—you build trust.”
— Dean Jones
The 10‑Year Rule vs The Pinnacle
If you bought a Montego Bay plot in 2010, perhaps you saw a 50% rise by 2020—and then doubled by 2030. Not quite the decade-clock. But with a mega-project like The Pinnacle underway:
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Those fundamentals change
Infrastructure, international buyers, branded hospitality—all uplift the area—not just time. -
Smart investors act, not wait
Capitalising on infrastructure momentum is smarter than banking on a time-based rule.
“The land doesn’t care how long you’ve held it. It cares what you build beside it.”
— Dean Jones
What Jamaican Buyers Should Do Now
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Look near growth engines
Properties around The Pinnacle, along coastal corridors, or near new highways are prime targets. -
Buy with purpose
Living, renting, blending ownership with hospitality—choose based on your vision. -
Check value-add potential
Even fencing, permitting a short-term rental, or tapping into tourist demand can kickstart appreciation. -
Engage trusted professionals
Choose agents, lawyers, architects who understand both local nuance and international standards.
Closing Thoughts
The myth of property doubling every ten years is just that—a myth. Real gains come from alignment—location, infrastructure, market, and vision. With the likes of The Pinnacle reshaping Jamaica’s real estate landscape, now is the moment to invest—or risk being left behind.
“Real estate isn’t about clocks—it’s about catalysts. The Pinnacle is one such catalyst.”
— Dean Jones
Disclaimer: This article is for informational purposes only and does not constitute legal or financial advice. Please note: Jamaica Homes is not authorized to offer financial advice. The information provided is not financial advice and should not be relied upon for financial decisions. Consult a regulated mortgage adviser for guidance.