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Beneath the Surface: Why Many Jamaicans Struggle to Recognise Racism – And What It Means for How We Build Our Future

Dean Jones's avatar
Dean Jones
Aug 16, 2025
∙ Paid
Vibrant Jamaican locals, adorned in colorful clothing, going about their daily lives in the bustling streets of a Jamaican ghetto. Warm, golden light casts long shadows, as if shot on 35mm film, with a slight vignette and subtle film grain. The scene is bathed in cinematic lighting, reminiscent of a dramatic film still, evoking the works of Gordon Parks and Lauren Greenfield. Inspired by the gritty realism of Rodrigo Prieto's cinematography and the vibrant colors of Steve McQueen's film aesthetic, with a hint of Steve McCurry's documentary style.

There’s a point, in any great design journey, where you have to stop admiring the surface and start interrogating the foundations. It’s easy to look at Jamaica—sun-soaked, defiant, bursting with colour—and believe the national motto, Out of Many One People, is a truth entirely realised. But if you’ve ever stood inside a half-finished home and seen hairline cracks zig-zagging across the plaster, you’ll know: appearances can deceive.

And so it is with race in Jamaica. We are a majority-Black nation, confident in our culture, proud of our history. Yet in the same way a home can be structurally unsound despite its fresh coat of paint, inequality can exist here—unseen by many—because we’ve been conditioned not to look for it.

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