When the Algorithm Stops Clicking and Starts Listening: Building Digital Authority in Jamaica’s AI Era

There’s a quiet shift happening online. Not loud. Not dramatic. Just subtle enough that many businesses won’t notice it until their phone rings less often, their website traffic feels “off,” and the usual tricks no longer pull their weight.

This isn’t a tech trend in the abstract. It’s a behavioural change—how people now ask for information instead of se…