How to Handle an Uncommitted Realtor in Jamaica?

It sounds like you’re dealing with a realtor who isn’t fully committed. Here’s how to address it:

1. Clarify Expectations

Ensure your contract specifies not just listing, but active marketing efforts. If this wasn’t clear, you may need a separate Sales and Marketing Agreement that details the realtor’s responsibilities.

2. Review the Contract

Check the agreement for what the realtor is supposed to do. If they’re not fulfilling their obligations, you may have grounds to renegotiate or exit the contract.

3. Assess Their Effort

Realtors may avoid promoting a property they think won’t sell easily. If they provide negative feedback without offering solutions, they may not be making enough effort.

4. Open Communication

Schedule a meeting to express your concerns and ask for updates. Discuss how they plan to actively market the property and ask for concrete steps.

5. Look Into Complaints

If the realtor is part of a company, consider reaching out to the company broker. If things don’t improve, consider switching agents.

6. Take Control of Marketing

If the realtor isn’t marketing the property effectively, consider doing it yourself via online listings, social media, or other channels.

By addressing these points, you can improve your situation or decide to move forward with a more committed realtor.