Published: March 23, 2025
(Backdated editorial post for Jamaica Homes News)
Jamaica Homes is proud to share that one of its original thought-leadership articles on the realities of selling property in Jamaica has been featured in the Jamaica Observer, one of the country’s most respected national newspapers.
The article, titled “Relentless Hustle: Real estate agent says job is tough; offers advice to clients”, was published in the Observer on March 23, 2025, and is based on original insights first published on the Jamaica Homes platform earlier that week. The feature explores the often unseen pressures, emotional labour, and professional demands faced by real estate agents operating in Jamaica’s fast-moving and increasingly complex property market.
You can read the Jamaica Observer feature here:
👉 https://www.jamaicaobserver.com/2025/03/23/relentless-hustle/
And the original Jamaica Homes article here:
👉 https://jamaica-homes.com/2025/03/19/the-harsh-reality-of-selling-homes-in-jamaica-what-real-estate-agents-go-through/
Shining a Light on the Reality Behind the Listings
While real estate is often portrayed as glamorous—large commissions, luxury homes, and quick deals—the article takes a more honest approach. It outlines the long hours, inconsistent income, client misunderstandings, aborted deals, emotional strain, and the sheer persistence required to survive in the profession.
The piece also challenges common misconceptions held by buyers and sellers, particularly the idea that agents are simply “middlemen” rather than trained professionals balancing legal obligations, negotiations, marketing, scheduling, and risk—often all at once.
At its core, the article calls for greater respect, clearer communication, and more realistic expectations between clients and agents, especially in a market where delays, financing challenges, and legal complexities are common.
About the Author: Dean Jones
The article was written by Dean Jones, founder of Jamaica Homes and a long-standing professional with experience spanning real estate, project leadership, digital platforms, and property development support.
Dean’s work is informed not only by industry knowledge, but also by a deep understanding of people, systems, and risk. His background includes leading complex projects, advising clients locally and internationally, and building platforms designed to make Jamaican real estate more transparent and accessible—particularly for Jamaicans at home and abroad.
Rather than focusing solely on sales, Dean’s writing often addresses the human side of property: relationships, expectations, stress points, and the realities that don’t always make it into brochures or listings.
Why This Feature Matters
Being featured in the Jamaica Observer represents more than media coverage. It reflects growing recognition of the need for honest conversations about how real estate actually works in Jamaica—beyond the headlines and hype.
For Jamaica Homes, the feature reinforces its commitment to education, clarity, and advocacy within the property space. Whether you are a buyer, seller, investor, or fellow professional, the goal remains the same: better understanding leads to better outcomes.
Readers are encouraged to explore both versions of the article to gain full context—and to continue following Jamaica Homes for grounded, practical insight into Jamaica’s real estate landscape.