You’ve seen the headlines: “Home sales are down.” “The market’s cooling.” Maybe you’ve heard neighbors say, “Mi a wait till tings pick up again.” But let’s pause for a second and get real.
Life in Jamaica isn’t built on perfect timing — it’s built on resilience, rhythm, and resourcefulness. Most of us are on the hustle. Some juggling side gigs, others catching route taxis at 6 a.m. to make it into town. But no matter where we stand in the daily grind, there’s one constant that keeps us grounded: we live in paradise.
The sun still shines, the sea still sparkles, the music still moves us, and the culture — rich and rebellious — gives us our edge. Jamaica has never come from perfect times. And the idea of a “perfect” time to sell a home? That might just be a myth we need to let go of.
As Dean Jones, REALTOR-ASSOCIATE® at Coldwell Banker Jamaica Realty and founder of Jamaica Homes, wisely puts it:
“Jamaica doesn’t wait for perfect conditions. We create opportunity in the middle of chaos — because that’s what we’ve always done.”
No Pause Button on Real Life
People aren’t just buying homes because the market looks good on paper. People are buying because life keeps happening. Babies are born, jobs change, marriages begin, and sometimes, life throws curveballs — and when it does, people need a new place to call home.
And that includes here, in Jamaica. Whether it’s a young couple moving from Kingston to Portmore, a retiree in Mandeville ready to downsize, or a returning resident finally making their island dream real — there are buyers. Right now. Today.
Forget waiting for “ideal” interest rates. Ignore the noise. Because real life? It doesn’t come with pause buttons or perfect economic forecasts.
Dean Jones captures it perfectly:
“The man building a future doesn’t wait for the rain to stop — he learns to lay block with one hand and hold the umbrella with the other.”
The Numbers Still Add Up — Homes Keep Selling
Let’s zoom out for a second and look at what’s really happening, globally:
The National Association of Realtors in the U.S. projects about 4.03 million homes will be sold this year (excluding new builds). And here’s how that breaks down:
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4.03 million ÷ 365 = 11,041 homes per day
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11,041 ÷ 24 = 460 homes per hour
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460 ÷ 60 = 8 homes every minute
So while you're sipping tea or caught in downtown traffic, somewhere, someone’s closing on a property. Every 60 seconds, 8 homes change hands. That’s not slowdown — that’s momentum.
And here in Jamaica? Properties are still moving. Especially in high-demand corridors like:
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Kingston & St. Andrew — professional hubs, student housing, and investor activity
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St. Catherine — booming with developments from Portmore to Old Harbour
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St. Ann & Portland — popular with expats, retirees, and eco-conscious buyers
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Clarendon & Manchester — the quiet achievers, ripe for family homes and farmland estates
Imperfect Timing Is the New Normal — Just Like Life in Jamaica
We live in an island full of contradictions. Sweetness and struggle, dancehall and devotion, grind and grace. Selling your home isn’t about waiting for some economic miracle. It’s about recognising what is, and moving in rhythm with it.
Jamaica is no stranger to uncertainty. Our history is built on overcoming. Political unrest, economic challenges, and now a looming tsunami of AI-driven change across the globe — and still, we press forward.
In Dean’s words:
“You can’t wait for the tide to settle if you were born in the storm. Jamaica moves because we must. And sometimes that’s when we move best.”
So... Should You Sell Now?
Here’s why now may be the smartest time to sell your Jamaican home:
✅ Less competition
Many sellers are hesitating, which means fewer homes on the market. That gives your property more visibility.
✅ Serious buyers only
With the market more balanced, only committed buyers are shopping. That means less time wasted and more quality offers.
✅ Higher construction costs
Building from scratch is more expensive than ever. Many buyers are now turning to existing homes as better value.
Diaspora demand remains strong
From Florida to Toronto to London, Jamaicans abroad still want a piece of home — especially after the pandemic and with global instability.
And here’s the quiet truth: waiting could cost you. While everyone else hesitates, those who act now position themselves ahead of the curve.
Selling Smart in Today’s Market
The market has evolved. A "For Sale" sign alone just won’t cut it anymore. Success today demands:
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Strategic pricing – Go too high, and you’re ghosted. Go too low, and you lose value. A skilled agent hits that sweet spot.
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Professional marketing – Drone shots, virtual tours, clear and compelling listings that tell a story.
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Trustworthy guidance – You need someone who knows Jamaica, understands its cultural and economic landscape, and can walk you through every step.
Dean says it straight:
“Your home is more than four walls and a roof. It’s the sweat of a generation, the dreams of a family, and the key to someone else’s new beginning.”
A Little Wit Before We Wrap
Selling your home in Jamaica is a bit like planning a nine-night — everyone has an opinion, but only a few know how to organise it properly. You want vibes, yes — but you also want someone who brings the schedule, the sound system, and the right kind of rum.
Final Word: Embrace the Hustle, Sell with Heart
Look around you. Despite the chaos, the bills, the noise, and the news — life in Jamaica still sweet. It’s still full of possibility. It may not be easy, but it’s ours.
And your home — whether in hills, city, or coast — is not just property. It’s history. It’s equity. It’s legacy. If selling it helps you move forward, build something new, or pass something on, don’t wait for perfect. Choose bold.
Because this island, with all its flaws and glory, has never waited for perfect to shine.
Dean’s final reflection:
“We don’t just sell homes in Jamaica — we hand over pieces of paradise. And paradise, even in hard times, still holds value.”
When You're Ready, Let’s Talk
Whether you’re still deciding or already packing boxes, reach out to someone who understands the journey.
Dean Jones REALTOR-ASSOCIATE® S-4487
Coldwell Banker Jamaica Realty
Tel: 876-418-2524 | Broker – Lic. DL-0510