Marketing & Sales

← Real Estate Glossary

42 terms

A

• AIDA

B

• Basic Property Listing
• Brochure design
• Bundle Pricing
• Business-to-Business (B2B) Marketing

C

• Competitive pricing
• Cost-Based Pricing
• Customer Relationship Management
• Customer satisfaction

D

• Dynamic Pricing

E

• Enhanced property discription

F

• Featured Property Listing
• Foot traffic

G

• Graphic design
• Guided tour

H

• High Pressure Sales Tactics
• Hosting
• Hosting in real estate
• Host in real estate

I

• Integrated Marketing Communications

M

• Market-based pricing
• Marketing

O

• Odd-even pricing

P

• Penetration Pricing
• Prestige Pricing
• Price gouging
• Promotional pricing
• Psychological pricing

R

• Real estate events

S

• Sales Comparable Approach
• Search engine optimization (SEO) for real estate
• Selling faster for less
• Skimming Pricing
• Strategic Marketing

T

• Tactical Marketing
• Typography

U

• Unique Selling Proposition (USP)

V

• Value-Based Pricing
• Value Pricing
• Video tour
• Virtual tours

W

• Web - Real Estate