land

Sales of new build homes in London fell 37 percent in the first half of 2026 compared with the same period a year earlier, according to property consultancy Molior. A record 4,629 new builds worth an estimated £3.5 billion remain unsold, the highest level ever recorded. British owner-occupiers have almost entirely withdrawn, leasehold concerns are deterring buyers, and international investor demand that once sustained the market has faded. For Jamaican developers and investors watching the premium property sector, the London data is both a warning and an illustration of what happens when new build supply outpaces real buyer demand.