Green Island, Hanover
The official opening of two Princess Hotels and Resorts properties in Green Island, Hanover, in December 2024 marked the delivery of the largest single tourism investment in Jamaica’s history. A US$400-million development, comprising an adults-only property and a family resort, added the first phase of an eventual 2,000 rooms to a stretch of the Hanover coastline that sits within the development corridor being shaped by the New Negril master plan. The arrival of a globally recognised hotel brand at this scale changes the frame for what the western Jamaica property market might become.
The Scale of the Investment
Princess Hotels, owned by Grupo Piñero of Spain, committed more capital to this single Jamaican investment than they had deployed in any single country in their operating history. The properties brought with them an on-site electricity generating plant, a reverse osmosis water treatment facility producing all the resort’s water from its own wells, and a natural gas system supplemented by solar capacity. These investments were made explicitly because the local infrastructure could not be relied upon to deliver consistent power and water at the level a five-star operation requires.
The hotels were projected to employ thousands of workers directly, and the company committed to providing 600 residential units for staff, addressing part of the housing deficit that has long constrained the western Jamaica resort corridor. They also established partnerships with local schools and hospitals, signalling an intent to engage with the Hanover community as a long-term stakeholder rather than an extractive operator.
The Property Market Implication
When a US$400-million hotel investment opens on a stretch of coastline, land values in the vicinity respond. The mechanism is straightforward: a credible, operating large-scale resort validates the investment case for the surrounding area, attracts further commercial interest, and signals to the broader market that the location has passed a threshold of institutional confidence. The Hanover coastline, which the New Negril master plan had identified as the growth frontier for the resort area, now has its anchor development in place.
For buyers considering property in the western corridor, whether as vacation homes, rental investments, or long-term residential holdings, the Princess opening is a material data point. It confirms that the development trajectory announced in planning documents and political speeches is translating into physical reality. Land that was priced on the basis of potential now sits in closer proximity to established infrastructure.
The Conditions That Need to Follow
The head of government, speaking at the opening, acknowledged that the road network in Hanover remains a constraint. The planned bypass from Montego Bay to Negril was reaffirmed as a government priority. An international airport for Negril was again described as part of the plan, alongside a beach park, an ecopark, and a declaration of Negril as a special investment area. These are ambitions that the Princess opening makes more urgent, not less. A resort corridor that can accommodate 2,000 new rooms requires the roads, water supply, and air access to match.
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