Marketing

The process of determining, generating, and providing value to a target market in order to fulfill the demands of that market for goods and services is known as marketing. It may involve selecting a target audience, selecting particular qualities or themes to emphasize in advertising, running advertising campaigns, participating in trade shows and public events, designing products and packaging that appeal to consumers, and defining the terms of sale, which may include the purchase price, discounts, warranties, and return policies. Marketing is the responsibility of the seller, who is traditionally either a merchant or a manufacturer. There are times when some responsibilities are handed off to a specialist marketing firm or advertising agency. When it happens, it’s not very often, but sometimes a business association or government agency (like the Agricultural Marketing Service) would advertise a city or region as a place to visit, a certain kind of food (like Got Milk? ), or the area as a whole.