By the first quarter of 2012, the immediate post-financial crisis trough in Jamaica’s tourism sector was clearly behind it. Stopover arrivals were recovering, hotel occupancy was improving, and the investor caution that had frozen coastal development applications from 2009 to 2011 was beginning to ease. The challenge was to manage the returning investment in ways that did not repeat the coastal governance failures of the boom years.

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By the second quarter of 2007, the north coast resort development boom had consumed most of the obvious coastal sites between Montego Bay and Ocho Rios. Developers were looking further east toward Portland and further west toward Hanover and Westmoreland, and the Environmental Impact Assessment pipeline was filling with applications for areas that had previously been considered too remote or too ecologically sensitive to attract serious investment interest.

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